It is a proven fact that people have a higher retention rate when they SEE and HEAR a message. The figures range depending on the study, but anywhere from 75 to 85% retention is obtained when a message is presented in audio/visual format. Video is a mainstay in the industry and a very effective tool to convey your company’s message.
Today, video has become even easier and cheaper to produce. There are many affordable tools on the market to make it easy to capture video on digital devices. The new Flip Video devices are really great little tools. You can shoot a quick demonstration video and upload it directly to YouTube for your followers to see.
For custom home builders, I take existing photographs and assemble them into home tours using video effects to provide some movement to the normally static images. These are great tools for showcasing a builder’s techniques and products. Then, by adding in some simple text points on screen and a voice over, your message is then retained at a much higher rate if simply read on a webpage.
Below are two examples of videos. The first being a home tour built from existing photographs, the other is an “about” video that adds in voice over narration to complete the video’s message.